THE EASE OF PROXIMITY
Consumers today expect on-demand service. A recent study indicates that they do not want to wait more than a day for a showing, or more than two hours for a call-back. And not only do buyers want to be empowered to perform their own research, agents would rather work with buyers that have already pre-screened themselves. During the last three years, only five percent of consumers said they discovered their properties in a newspaper, while about 30 percent of buyers said they learned about their home through the use of technology. Two main reasons that buyers visit real estate web sites are to view property photos and to map out a property tour. Now they can view and map properties while they are actually driving around. Using KNOCKBOX technology, consumers are empowered and agents are better able to service their sellers.
THE POWER OF TECHNOLOGY
The National Association of Realtors’ 2006 Technology Study found that there is a strong correlation between an investment in technology and web-based lead generation. Savvy agents are clearly finding ways to attract both buyers and sellers by making information available to the consumer and engaging the consumer. However, in this age of spam and telemarketing, consumers are grateful for a non-intrusive method of viewing homes and acquiring details about the property. Even Bernice Ross (Waging War on Real Estate’s Discounters) admits, “In the race for business, the one who has the best technology and the best systems is usually the one who wins.” To compete in today’s market, agents need to keep up with the new consumer demographic.
THE COMPETITIVE ADVANTAGE
Agents are not only competing with other agents, but they are also competing with prospective FSBO and DIY clients. To continue to offer value to their clients, agents must be able to provide the tools the client does not already have access to. According to Howard Brinton of Inman News, agents must offer four tools to effectively compete in today’s real estate market: MLS Listing, Website Listing, Color Brochure, and Attractive Signage. These marketing tools are not exclusive of each other and should be integrated into a total marketing plan for the consumer. In fact, many sellers hesitate listing with a brokerage if the perception is that they will receive less than full service. The KNOCKBOX™ completes the buyer marketing package, and shows your sellers that you mean business.
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